"What Animals Mean in the Fiction of Modernity" argues that nonhuman animals, and stories about them, have always been closely bound up with the conceptual and material work of modernity. In the first half of the book, Philip Armstrong examines the function of animals and animal representations in f[...]

For Principles of Marketing courses that require a comprehensive text Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Prin[...]

This best-selling, brief text introduces marketing through the lens of creating value for customers.
Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, "Marketing: An Introduction" shows readers ho[...]

Principles of Marketing Swedish Edition is an ideal introductory text for undergraduate students and practitioners alike. This, the first Swedish edition, is true to Kotler and Armstrong’s classic conceptual framework, which has proved itself as an exceptional introduction to marketing and has [...]

Principles of Marketing is the highly successful European adaptation of Kotler and Armstrong, one of the world's leading and most authoritative marketing textbooks.  The text takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the majo[...]

"Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface.[...]

For Principles of Marketing courses using a comprehensive text.Learn how to create value and gain loyal customers.Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to c[...]

This book consists of essays written by anthropologists and other scholars using an ethnographic perspective to interpret aspects of American culture. These essays enable readers to understand themselves better by focusing on others in their cultures, giving anthropology a comparative perspective th[...]

Never HIGHLIGHT a Book Again Virtually all testable terms, concepts, persons, places, and events are included. Cram101 Textbook Outlines gives all of the outlines, highlights, notes for your textbook with optional online practice tests. Only Cram101 Out[...]